Terms of service

Who you are dealing with

YouFirst SEO, an owner-run search marketing business in Caldwell, Texas, operated by Chris Cagle. Reach it at chris.cagle@youfirstseo.com or (979) 500-3065. In these terms, "I" and "me" mean YouFirst SEO, and "you" means the person or business using the site.

What this page covers

Using this website, reading what is published on it, and running the free audit. If you hire me, that work is governed by the proposal or service agreement you sign, which sets out scope, price, billing and notice. Where that agreement and this page differ, the agreement controls.

What is published here

The guides, prices, case studies and blog posts on this site are information, not advice for your specific situation, and not a promise of a particular result. Prices shown on the pricing page are current when published and can change. A price becomes fixed when it is written into an agreement you sign.

The free audit

The audit is automated and free, and it is provided as it is. It reads your public website and public business listings, and it measures things with third-party tools that sometimes fail or return incomplete results. A section that comes back empty is a limitation of the tools, not a finding about your business.

Run it on a site you own or are authorized to analyze. You get the report whether or not you ever become a client, and you are not obligated to buy anything.

No guarantee of rankings

Search engines and AI assistants decide what they show. Nobody can buy, request or guarantee a position in organic results or the map pack, and any guarantee of a specific rank, from anyone, should be treated as a reason to walk away. What is promised is the work described in your agreement, done competently and reported honestly.

Results also depend on things outside my control: what competitors do, how search engines change, your budget, your website, and how quickly your side gets access, content and approvals back to me.

What you are responsible for

• Giving accurate information about your business, and having the right to use anything you send me.
• Granting the access needed to do the work, and revoking it when the engagement ends if you want it closed off.
• Following the rules of the platforms involved, including Google and Meta advertising policies.
• Keeping your own backups of your website and your own accounts.

Third-party platforms

Work often happens inside accounts owned by you and run by somebody else: Google Business Profile, Google Ads, Google Analytics, your hosting, your CMS. Those platforms set their own rules, change them without notice, and can suspend an account for reasons that have nothing to do with the work. That is a risk of operating online and it sits with you as the account owner.

Who owns what

The text, design, code and graphics on this site belong to me. Read them, quote them with attribution, and link to them freely. Do not republish a page wholesale or pass the material off as your own.

Work produced for you, meaning page copy, site changes and reports, is yours once it is paid for. Methods, templates, internal tools and software used to produce it stay mine, including the systems used to plan and track the work.

Money

Engagements are month to month unless your agreement says otherwise, billed in advance, with no long-term contract. Payment terms, late fees and notice periods are in that agreement. If an invoice goes unpaid, work can be paused until it is settled.

Ending an engagement

Either side can end it with the notice stated in your agreement. On request I will hand over the work produced and remove my access to your accounts. Nothing is held hostage: your accounts stay yours throughout, which is why access is granted to me rather than transferred.

Disclaimers and limits

This website and the free audit are provided as they are, without warranties of any kind, to the fullest extent the law allows. The site may be unavailable, and links to other sites are not endorsements of them.

To the fullest extent the law allows, I am not liable for indirect, incidental or consequential damages, including lost profits or lost business, and total liability for any claim is limited to the amount you paid me in the three months before the claim arose. For someone who has only used the website or the free audit, that amount is zero. Some states do not allow these limits, so they apply only as far as the law permits.

Indemnity

If a claim is brought against me because of content you supplied, the rights to it, or your use of a third-party platform, you agree to cover the resulting costs.

Governing law

Texas law governs these terms, and any dispute belongs in the state or federal courts serving Burleson County, Texas. Before filing anything, call me. Most problems are a conversation, not a lawsuit.

Changes

These terms can change, and the date at the top will say when they last did. Continuing to use the site after a change means the new version applies to you.

Privacy

What gets collected and who else handles it is set out in the privacy policy.