Foundation
The two things you actually own
- Web Development
- Google Business Profile
Everything below is rented attention pointed at these two. Your site is where every click lands, and a slow one drags rankings down, raises your Google Ads cost per click, and loses the phone-in-hand visitor before they see your number. Your profile is the other half, and for a lot of local businesses it gets more traffic than the website does.
Both are upstream of everything else. Local SEO optimizes your profile, the map pack displays it, and AI assistants read it to work out what you are. Fix these two and every other dollar works harder.